Available for Consulting

Bassam Sethi

CEO of Elpis Digital Marketing

Leading digital transformation across the UAE with over a decade of expertise in strategic marketing, technical SEO, and performance-driven campaigns. Specializing in building scalable digital solutions that drive measurable business growth.

Sharjah, UAE 10+ Years Experience 1500+ Projects
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Bassam Sethi - CEO of Elpis Digital Marketing in UAE

Based in

Sharjah, UAE

Professional Profile

As CEO of Elpis Digital Marketing, I lead a full-service digital agency based in the UAE, specializing in comprehensive web solutions, technical SEO, and performance marketing strategies that deliver measurable ROI. My approach combines strategic marketing vision with deep technical expertise to create scalable digital ecosystems for businesses across the Middle East.

With over a decade of hands-on experience spanning the full spectrum of digital strategy—from high-level project management to granular implementation of Conversion APIs, server-side tracking, and advanced analytics—I've built a proven track record of driving significant revenue growth for diverse clients across multiple industries.

My expertise extends beyond traditional marketing into the technical realm: I personally develop custom web applications using PHP and WordPress, having delivered over 1,500+ freelance websites throughout my career. This unique combination of marketing acumen and technical proficiency allows me to bridge the gap between creative strategy and technical execution.

At Oud Rose Perfumes, I consistently achieved AED 500,000 in monthly sales targets through targeted advertising campaigns on Meta, Snapchat, and TikTok, demonstrating my ability to scale performance marketing efforts and drive substantial market share growth in competitive e-commerce environments.

Quick Facts

Location

Sharjah, UAE

704, Safia 2, Al Majaz 3

Date of Birth

16 February 1988

Nationality

Pakistani

Marital Status

Married

Languages

English, Urdu, Arabic

Professional Experience

Over a decade of leadership in digital marketing and business development

2024 - Present

Director for Marketing

The Brothers Investment & Project Management LLC

Orchestrating comprehensive marketing, branding, and launch strategies for all projects within The Brothers Investment portfolio and its diverse sister companies. Responsible for defining brand vision, go-to-market strategy, and marketing frameworks to ensure cohesive messaging and successful project rollouts across the entire group. Leading cross-functional teams to deliver integrated campaigns that drive investor engagement and project success.

2023 - Present

CEO & Founder

Elpis Digital Marketing

Established and lead a full-service digital marketing agency specializing in comprehensive web solutions across the UAE. Direct all operations from client acquisition to strategy and execution, focusing on web development, technical SEO, performance marketing, and implementing modern analytics and Conversion APIs. Built a growing portfolio of clients across Sharjah, Dubai, and Abu Dhabi, delivering measurable results through data-driven strategies and cutting-edge technical implementations.

2022 - 2024

Marketing & Business Development Manager

Oud Rose Perfumes LLC

Led the marketing and business development vertical with full P&L responsibility. Directly managed all product launch advertising campaigns, developing and executing comprehensive strategies for Snapchat, Meta, and TikTok platforms. Successfully scaled performance marketing efforts to consistently achieve challenging monthly sales target of AED 500,000, driving significant market share growth in the competitive UAE perfume industry through data-driven optimization and creative campaign development.

2020 - 2022

Project Manager

Pearson Black Ltd.

Managed a remote, multidisciplinary team of developers, designers, and marketing professionals, ensuring collaborative workflows to meet all client deadlines. Personally directed the eCommerce department, overseeing all operations for client Amazon and eBay stores with full inventory and listing optimization. Served as primary consultant for UK/US company formations and international trademark registrations, providing strategic guidance on brand protection and business structuring for international clients.

2017 - 2020

Project Manager / Head of eCommerce

Profirst Enterprises Ltd.

Held dual leadership role managing the entire company team, including the IT department. Directly responsible for building and scaling the company's eCommerce presence, managing all Amazon and eBay accounts with comprehensive marketplace strategy. Personally developed the company website (profirst.store) and executed multiple successful SEO campaigns that achieved first-page rankings. Role included end-to-end product lifecycle management, from market research to securing design registrations with the UKIPO.

2012 - 2016

Senior SEO Expert

Tornado Computers LLC

Led the company's SEO department, managing a dedicated team and a portfolio of over 30 UAE-based client projects. Conducted comprehensive technical SEO-readiness audits and implemented on-page/off-page strategies to secure top rankings in competitive markets. Conducted internal workshops to train design and development teams on emerging SEO trends and best practices, establishing SEO-first development protocols that improved future project outcomes and client satisfaction.

Core Competencies

Comprehensive expertise across digital marketing, technology, and business development

Digital Marketing Strategy

  • Strategic Planning & Execution
  • Campaign Management
  • Brand Development
  • Go-to-Market Strategy

SEO (Senior Expert Level)

  • Technical SEO Audits
  • On-Page & Off-Page Optimization
  • Local SEO (UAE Focus)
  • Content Strategy

Performance Marketing

  • Meta Ads (Facebook & Instagram)
  • Snapchat Advertising
  • TikTok Ads Management
  • PPC (Google AdWords)

Analytics & Tracking

  • Conversion API (CAPI) Implementation
  • Google Analytics (GA4)
  • Server-Side Tracking
  • Latest Analytics Trends

Web Development

  • PHP Development
  • WordPress (1500+ Sites)
  • Web-based AI Agent Development
  • Custom Web Applications

eCommerce Management

  • Amazon Store Management
  • eBay Operations
  • Product Lifecycle Management
  • Marketplace Optimization

Design & Creative

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Brand Identity Design

Business Services

  • UK & US Company Formation
  • Trademark Registration (UK & Europe)
  • UK VAT Filing
  • Business Consulting

Project Management

  • Team Leadership
  • Cross-functional Collaboration
  • Agile Methodologies
  • Remote Team Management

Trusted by Leading Brands

Through Elpis Digital Marketing, I've partnered with diverse businesses across the UAE and international markets

707 - Digital Marketing Client in UAE
Al Masaha - Digital Marketing Client in UAE
Argyana - Digital Marketing Client in UAE
Dar Al Faraana - Digital Marketing Client in UAE
Dr. Eman Kalloub - Digital Marketing Client in UAE
Golden House - Digital Marketing Client in UAE
Laguna SPA - Digital Marketing Client in UAE
Lindomar - Digital Marketing Client
Signature SPA - Digital Marketing Client in UAE
N64 Falcon - Digital Marketing Client
Ocean Guard - Digital Marketing Client in UAE

1500+

Websites Delivered

10+

Years Experience

30+

Active Clients

Get in Touch

Let's discuss how I can help grow your business in the UAE market

Contact Information

Based in Sharjah, UAE, I'm available for consulting, project collaborations, and digital marketing services across the United Arab Emirates including Dubai, Abu Dhabi, and Ajman.

Office Location

704, Safia 2, Al Majaz 3
Sharjah, United Arab Emirates

Agency Website

elpis.ae

Service Areas:

Sharjah Dubai Abu Dhabi Ajman UAE

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